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MOM · DOCUMENTS & GUIDES

Building a Crisis Communication Plan: September 2019

Historical document: dated proposals, examples and limits are identified in the sections below.

People, Stakeholders and Command Centre

Set the plan’s purpose and guidelines. Appoint a command-centre coordinator, customer-service representative, spokesperson and media team. Compile contacts for staff, customers, regulators, media and owners. Identify a readily available coordination space with communications, building plans and basic working materials.

Messages, Rehearsal and Controlled Access

Prepare likely questions about staff safety, operational delays and the known facts. Communicate promptly with empathy, using a holding reply while facts are checked. Keep spokesperson, website and social-media messages consistent. Test the plan, revise weaknesses and keep updated copies securely accessible to authorised personnel.

Official Originals and Language Editions

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